The growth of population, the higher demand, and the more advance of technologies - these perhaps are the main factors that help with the contribution of the bigness. The main problem occurring is perchance the lost sense of controlling through the process of expanding and adding of programs. The design becomes scarce. There is a change of the idea.Teamwork becomes an important word. The scale of the building is very big--so big that one can no longer does it alone as Koolhaas mentioned that "Bigness means surrender to technologies; to engineers, contractors, manufactures; to politics; to others.
From my point of view, the bigness idea when looking at it economically, it answers the need of the people. It provides space, the quantity that architecture cannot do (if architecture being the uniqueness in this case). There is no way that everyone is going to get one's own unit of living on the Earth surface. Not only the land price becomes way too high to afford (because small groups of rich people are holding the power), it in fact is just not possible. Quantity as a whole may then be the good answer for this push driven by the economic forces that causes the city to loose its control. But where is the value or merit of architecture? There are no longer homes for ones' own but a city within a city for ones to share. The individuality as well as the stardom perhaps can be seen as the inevitable victims who are being killed brutally.
"Bigness no longer needs the city: it competes with the city; it represents the city; it preempts the city; or better still, it is the city."
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